Artemania: The Leap from Manual to computerized mat cutting with Valiani Nexus Edge for Bespoke Framing
There comes a moment when every artisan realizes that in order to truly grow, they must evolve.
It’s the moment when tradition meets innovation.
For Chiara Franchi, owner of Artemania, that moment arrived with the decision to transition from manual to digital cutting — choosing the Valiani Nexus Edge, the computerized mat cutter designed for artisan workshops ready to take a step forward.
A Historic Business Looking to the Future
Located in Città Sant’Angelo (near Pescara), Artemania has been a local landmark for over 35 years, known for its personalized service, high quality, and artisanal taste in the world of frames, paintings, wallpaper, and drapery. It’s a workshop where every detail is handled with passion, experience, and strong customer care.
“We’ve always stood out for the quality of our service,” says Chiara. “But over time, we realized that in order to offer something more, we needed a tool that could expand our possibilities.”
The Limits of Manual Cutting
For years, Chiara used a manual mat cutter to create matboards.
“It worked, but it was limited: we could only use one type of board, with standard shapes and beveled cuts. The margin for error was high, and any mistake meant wasted time and material.”
As demand for creative, customized solutions increased, the limits of traditional methods became more apparent: long production times, low flexibility, and challenges with intricate details.
The Solution: Introducing the Valiani Computerized mat cutter for Bespoke Framing
Chiara Franchi once again turned to Valiani, a leading company in the sector, to take the leap into digital.
“We chose Valiani because of their reliability, machine quality, and because we were already very satisfied with their manual system. The new computerized mat cutter opened up a whole new world.”
The Nexus Edge has radically transformed the lab: speed, precision, and creative freedom are now part of everyday work.
Chiara Franchi
Artemania Owner
“With this new technology, creativity knows no bounds. We can now offer truly unique solutions to our clients and stand out from the competition.”
A New Creative Dimension
Thanks to the Valiani computerized mat cutters, Artemania has significantly expanded its product offering. Today, they can create:
- Custom-shaped matboards (letters, numbers, decorations) to meet a wide range of production standards
- Complex and tailor-made Multi-opening designs
- V-grooving, decorations, and lettering with markers and pen
- Customized folders and packaging
- Waste reduction and mat board recycle
Tangible Benefits for Bespoke Framing Businesses
The shift to digital has brought measurable improvements across all operations:
✅ Improved precision and quality
Crafted with superior quality and meticulous attention to detail, a CAD software allows full control over shape and depth.
✅ Time and material savings
Digital cutting reduces errors and waste
✅ A broader, more customized offer
Artemania can serve clients seeking exclusive or bespoke products.
✅ New market opportunities
Creative packaging, keepsakes, artistic projects — the computerized mat cutter has opened the door to new customer niches.
The Technology Behind It: Valiani Nexus Edge
Artemania chose the Valiani Nexus Edge, a compact, precise computerized mat cutter specifically designed for bespoke framing.
Key features include:
- Patented Interchangeable Heads
For cutting, v-grooving, drawing, and creasing. - Integrated CAD Software
For fast, accurate design. - Button Clamp System
To trim your board right to the edges, optimizing material yield and leaving no marks on the mount board. - Optional Vacuum Bed
Allowing for even more cutting modes and efficient board yield (using nesting and full mat optimization). - Cuts Mat Boards up to 100×150 cm
Perfect for large-format work with precision and quality.
It fits even in limited spaces and is ideal for daily, uninterrupted use.
A CMC that Enhances Bespoke Framing and Multi-Opening Mats
“Our goal wasn’t immediate profit,” explains Chiara. “It was about offering better service and standing out. Clients are impressed — the computerized mat cutter has become an attraction in our lab.”
Even the Artemania team welcomed the change with enthusiasm: the CMC’s intuitive interface made the transition smooth, turning it into a go-to tool for everyday work.
A long-term investment
Though still recent, the Nexus Edge purchase is proving to be a strategic move for the business. “This CMC improves the workflow, increases product quality, and opens you up to new opportunities,” Chiara concludes. “I strongly recommend everyone in our sector to take this step.”
Artemania’s story proves that going digital isn’t just a technical upgrade — it’s a true leap in quality for companies in the framing industry.
With Valiani, innovation is within reach even for small artisan shops that want to grow, stand out, and offer the very best to their customers.
The Nexus Edge by Valiani is a cutting-edge CMC machine designed for unmatched efficiency. With the ability to run up to three tools simultaneously, it eliminates tool changes and interruptions. Featuring an interchangeable head system, a permanent pen decoration tool, and an automatic end-trimmer, the Nexus Edge delivers precise, seamless performance for a wide range of production needs.
Is it time for you to evolve, too?
Discover all the potential of Valiani Nexus Edge and transform the way you work in the framing world. Contact us for a free consultation and find the right solution for your workshop. When technology supports the artisan, amazing things happen.