{"id":244954,"date":"2020-08-20T15:44:14","date_gmt":"2020-08-20T13:44:14","guid":{"rendered":"https:\/\/valiani.com\/luxury-packaging-digital-cutting\/"},"modified":"2023-05-17T10:48:20","modified_gmt":"2023-05-17T08:48:20","slug":"luxury-packaging-digital-cutting","status":"publish","type":"post","link":"https:\/\/valiani.com\/fr\/luxury-packaging-digital-cutting\/","title":{"rendered":"Valiani: the secret of Gio\u2019 Gatto 1984 luxury packaging"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ _dynamic_attributes=\u00a0\u00bbbackground_image\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(51,51,51,0.8) 0%|rgba(51,51,51,0.8) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(51,51,51,0.8)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(51,51,51,0.8)\u00a0\u00bb background_image=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\u00a0\u00bb custom_padding=\u00a0\u00bb150px||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_title meta=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ title_font=\u00a0\u00bbNexa Black||||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb60px\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|20px|||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||20px|false|false\u00a0\u00bb border_width_left=\u00a0\u00bb1px\u00a0\u00bb border_color_left=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bbNexa Bold|500|on||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_text_shadow_style=\u00a0\u00bbpreset2″ disabled=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

There are small and medium sized companies that need to automate their production processes but which are limited in space and budget: so, which equipment should they buy to match with their need of growth?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_social_media_follow disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_social_media_follow][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb||on||||||\u00a0\u00bb header_2_font=\u00a0\u00bbNexa Bold||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb32px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb||20px||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb28px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#6b6b6b\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Our partner Gio ’Gatto 1984 interprets his work in the field of luxury packaging as a true artist<\/strong>. An artist but also a wise entrepreneur<\/strong>, who over the years has been able to develop and grow his business with the right insights.<\/p>\n

Like the one that in 2014 led him to choose Valiani plotters<\/strong>, which he defines today as \u00ab\u00a0his secret\u00a0\u00bb<\/em><\/strong>. Thanks to our cutting systems, it is able to create valuable prototypes<\/strong> in a short time<\/strong> and to quickly satisfy the requests<\/strong> of all customers who need small run productions<\/strong>.<\/p>\n

Since choosing Valiani Gio ’Gatto 1984, he has managed to develop processes quickly and easily which he previously had to entrust to third parties or carry out by hand. Our plotters have been a real turning point for this company<\/strong>.<\/p>\n

The story of the relationship between Gio ’Gatto 1984 and Valiani is well told in the article published in the April 2016 issue of Italia Publishers<\/a><\/em>, which is reported in full below.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\"\"Published in Italia Publishers n. 04\/2016<\/strong><\/a><\/p>\n

Gio\u2019Gatto 1984: when luxury packaging meets digital cutting by Valiani<\/p>\n

The well-known designer from Turin tells of the evolution of his paper converting company, an international point of reference for the production of luxury shopping bags.<\/i><\/h2>\n

Gio’Gatto \u00e8 un vero artista, ve lo posso testimoniare. La sua azienda ha l’aspetto di un atelier dove opere di ogni tipo \u2013 tutte sue, di Gio’Gatto \u2013 accolgono e sorprendono l’ospite. Non meno affascinanti dei dipinti alle pareti sono le creazioni di carta che ricoprono ogni centimetro di spazio, involucri preziosi che seducono il destinatario ancora prima del loro contenuto. Perch\u00e9 in questo caso parlare di \u00ab\u00a0packaging\u00a0\u00bb \u00e8 davvero riduttivo.<\/p>\n

Gio’Gatto is a true artist; I can testify to this. His company has the appearance of an atelier where works of all kinds, all his, by Gio’Gatto, welcome and surprise the guest. No less fascinating than the paintings on the walls are the paper creations that cover every inch of space, precious envelopes that seduce the recipient even before their content. Because in this case, talking about \u00ab\u00a0packaging\u00a0\u00bb, really is an understatement.<\/p>\n

\"\"Here, the paper turns into powerful and suggestive communication, which interprets and mediates between the brand, product and final consumer. Gio’Gatto, though, is not only an artist: he is a wise and perceptive entrepreneur who has been able to build in over 30 years, a company recognized as an international reference point in luxury packaging<\/strong>, winner of the 2014 Luxury Pack<\/strong> and an infinite number of other prizes. Gio’Gatto, though, has had a secret since 2014, which he amicably calls \u00ab\u00a0the Valiani\u00a0\u00bb. In the bright premises of the headquarters in the centre of Turin, Valiani’s Mat Pro Ultra V<\/strong><\/a> does not have a moment of respite: all the prototypes are made here, even the most complicated, that being, luxury shopping bags, boxes of every shape and size, exhibitors, folders, in short, anything that serves to contain, present and at the same time enhance a product.<\/p>\n

\u201cNow we have our backs covered by a cutting system that allows us to start from the idea and get to the finished product in a short time and we can create those micro-productions that we were forced to give up before. We can satisfy the multitude of customers who, in an emergency or operating in restricted markets, need small quantities<\/em>\u201d, explains Gio’Gatto.<\/p>\n

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\"\"Valiani Mat Pro Ultra V, a precious ally of small paper companies in search of automation and quality<\/strong><\/h2>\n

The transition from manual to digital cutting<\/strong> was a fundamental phase for a company like Gio’Gatto 1984. Valiani Mat Pro Ultra V<\/strong><\/a>, chosen for the unbeatable relationship between quality and necessary investment, and the tool through which this passage was accomplished. <\/p>\n

The Tuscan company, born as a manufacturer of cutting tables for the matboard industry, has more than forty years’ experience in the treatment of paper materials. And in fact, Mat Pro Ultra V<\/a> is ideal for processing paper, cardboard, corrugated cardboard and ecological materials<\/strong>. The work surface divided into four zones, each with independent suction, allowing for optimal management of the material, whatever its size. The high-resolution camera for the recognition of print crop marks allows an uninterrupted workflow from the moment of printing to digital cutting and creasing. <\/p>\n

For a small company like Gio’Gatto 1984, moreover, when choosing the cutting table, it is the knowledge that this is an extremely intuitive and easy-to-use tool and that Valiani technicians offer a period of general and specific training to people who will use the machine. In the rare cases where there are technical difficulties, the assistance, precise and prompt, is carried out remotely and assisted with telephone guidance from the manufacturer: a lean and \u00ab\u00a0smart\u00a0\u00bb way to minimize maintenance costs for the customer, but especially to reduce the time needed to resolve any problems.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#bfd045″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/valiani.com\/wp-content\/uploads\/2020\/08\/GioGatto-02.jpg\u00a0\u00bb title_text=\u00a0\u00bbGioGatto-02″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.16″ background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Interview with Gio’Gatto Owner of Gio\u2019Gatto 1984<\/h2>\n

In a purchase, there is a big emotional component and being able to present the customer with a prototype in a few minutes offers a significant competitive advantage.<\/strong><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#d6d6d6″ custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Gio’Gatto 1984: company, artistic laboratory experimental lounge?<\/strong><\/p>\n

We are a company with an artistic soul that welcomes visitors with warmth. For us \u00ab\u00a0it cannot be done\u00a0\u00bb is not an answer: in every project we try to overcome our limits, and we are convinced that materials and machines must be at the service of our ideas, not the other way around. Today packaging is as important as ever; it is what you see before the product, what wraps and presents it, increasing its perceived value.<\/p>\n

Unfortunately, not everyone realizes the potential of this communicative tool and the value of the design action, different and before the production phase. Therefore, we try to work with companies that have vision and values compatible with ours, because it is not about payment: I have to get excited to see my creation, not my bank account.<\/p>\n

How has your way of working changed thanks to the Mat Pro Ultra V plotter?<\/strong><\/p>\n

With Valiani, we added the missing link to the Design Office, with infinitely shorter times than when we used external partners. Now in a few minutes, we draw the shapes, set the graphics, cut and assemble the prototype. The Mat Pro Ultra V eases and indulges our creativity with great flexibility. Note of merit also for the after-sales assistance.<\/p>\n

\"\"<\/p>\n

What are the advantages of pre-sampling?<\/strong><\/p>\n

The advantages are many, design, competitive, commercial. A typical situation: a customer wants to invest in a paper project and comes to me. In just a few minutes I can sketch the project based on their needs, send it to the machine to be cut and present them with a prototype. Seeing and touching a sample of what the finished product will be is essential for the designer, to understand where to make any corrections to the project, but above all for the customer, who finds in his hands an idea transformed into reality. As we know, there is a significant emotional component in a purchase; being able to present a prototype can really make a difference.<\/p>\n

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Stay updated!<\/h3>\n

Drop us an email and we will keep you in the loop.<\/p>\n

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