Published in Italia Publishers n. 05\/2022<\/strong><\/a><\/p>\n
Blue Capuch is a real ambassador of \u201cItalian style\u201d packaging with the cut of Optima 160<\/p>\n
Thanks to Valiani digital cutting technology, Fedrigoni cards, consultancy and training, the Philippine communications agency gains a premium clientele.<\/i>
<\/em><\/p>\nLike many countries in Southeast Asia, the Republic of the Philippines is not counted among the trendsetters in high-end packaging. However, the great commercial ferment of the country, and the growing affirmation of small and medium-sized independent producers, opens up new scenarios for customers, designers and converters of labels, boxes and materials for the shops.<\/p>\n
It is in this dynamic scenario that we can frame the story of Blue Capuch, a design and consultancy agency on the outskirts of Manila which, in less than four years, becomes a point of reference, and an unusual ambassador of made-in-Italy.<\/p>\n
\u00bb content_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.19.0″ text_font_size=\u00bb16px\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbcenter\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Serisco is one of the few surviving serigraphs of the storm that, in the last two decades, has
wiped out many of these extraordinary companies. Starting from generalist operators, too fossilized on graphics and on posters, which only in a minor part have been able to react and
reinvest in significant digital printing technologies. <\/p>\n
Yes, digital printing: the real game-changer of this and other printing markets and decoration! But let’s go back to Limena, in the province of Padua, where Serisco first saw the light of day in 1974, being founded by Mario, Luigi and Giampietro Scoizzato, father and uncles of the current owners: Pierluigi and Francesco. <\/p>\n
They accompany us on a short journey through their 600 m2 of hyper-specialist technology and applications. \u00abThe company was born to serve the local industry, in particular the sportswear and bicycle production sectors, for which we produced very high resistance, durable labels\u00bb, says Pierluigi. \u00abThen the crisis came, we had to open up and interact with an ever wider range of customers\u00bb.<\/p>\n
Today Serisco serves countless types of small and large companies, from manufacturing to agri-food, ranging from long-lasting self-adhesive labels up to the front panels on membrane keyboards and front panels for machinery.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ background_enable_color=\u00bboff\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/valiani.com\/wp-content\/uploads\/2023\/02\/foto-serisco-1.jpg\u00bb title_text=\u00bbfoto serisco 1″ _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/valiani.com\/wp-content\/uploads\/2023\/02\/foto-serisco-2.jpg\u00bb title_text=\u00bbfoto serisco 2″ _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb||on||||||\u00bb text_font_size=\u00bb12px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb20px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]Above, the Valiani Mat Pro Ultra cutter V used by Serisco for cutting
membrane fronts and keyboards[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb75%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb100%\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;||\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|desktop\u00bb custom_css_main_element_tablet=\u00bbdisplay:block;||\u00bb custom_css_main_element_phone=\u00bbdisplay:block;||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.0″ text_font_size=\u00bb16px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
\u00abSpecial\u00bb products<\/strong><\/h2>\nSince its foundation, Serisco has pursued the mission of achieving special applications for surface decoration on a wide range of materials.\u00a0<\/p>\n
\u00abWe work with technical offices, which send us their particular functional and design needs\u00bb explains Scoizzato, \u00abthat can range from a particular duration, abrasion, atmospheric and chemical agent resistance. To the point that every single project is a tailored process, in which we do not only play the role of the supplier but also that of a consultant\u00bb.\u00a0<\/p>\n
A business model that not only earned Serisco the trust of its customers and but also gained some fame even beyond regional borders. The company, while maintaining a compact size, continues to grow and acquire orders in Italy and from abroad.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.19.0″ background_color=\u00bb#efefef\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb100%\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|20px||20px|false|false\u00bb custom_css_main_element=\u00bbdisplay:flex !important;||align-items:center !important;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_tablet=\u00bbdisplay:block;\u00bb custom_css_main_element_phone=\u00bbdisplay:block;\u00bb custom_css_main_element_last_edited=\u00bbon|phone\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.0″ text_font_size=\u00bb16px\u00bb custom_padding=\u00bb|20px||20px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Customized materials and shapes: digital has arrived<\/strong><\/h2>\nThe industry has not escaped the forces of just-in-time production logistics prevailing in all sectors. On the contrary, it excels at them. For this, Serisco added a design, prototyping and entirely digital production department to its screen printing production unit in 2001.<\/p>\n
\u00abWe did not abandon screen printing, which remains the only technology capable of satisfying certain functional needs\u00bb explains Scoizzato \u00abbut we approached digital to make processes more efficient, to introduce customization and reach image quality levels and halftones that were unthinkable in screen printing. \u00bb <\/p>\n
So Serisco has invested in two eco-solvent inkjet printers, increasingly developing digital print volumes and soon finding itself having to deal with bottlenecks that the immediacy of print-on-demand does not allow. <\/p>\n
For this, the Venetian company introduced a new Mat Pro Ultra V flatbed cutting system by Valiani in 2015. \u00abLabels have a shape and have always had it, but the quantitative is more than it used to be\u00bb concludes Scoizzato \u00abso if on the one hand die-cutting externally is uneconomical, on the other it prevents us from having complete control of the process, checking the quality and precision of the cut and the half-cut maniacally \u00ab. <\/p>\n
Valiani digital cutting technology has also allowed Serisco to significantly reduce approval, pre-production times and delivery of the finished work, with distinct operational and economic advantages.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/valiani.com\/wp-content\/uploads\/2023\/02\/foto-serisco-3.jpg\u00bb title_text=\u00bbfoto serisco 3″ align=\u00bbcenter\u00bb _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb20px||||false|false\u00bb custom_padding=\u00bb||20px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/valiani.com\/wp-content\/uploads\/2023\/02\/foto-serisco-4.jpg\u00bb title_text=\u00bbfoto serisco 4″ align=\u00bbcenter\u00bb _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb69%\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb||on||||||\u00bb text_font_size=\u00bb12px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb20px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]On the top examples of high resistance labels for chemical products, shaped thanks to the kiss-cutting tool. On the bottom the production department of Serisco with the Valiani cutter.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,3_4″ _builder_version=\u00bb4.18.0″ width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb75%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb100%\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:flex-start;||\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_tablet=\u00bbdisplay:block;||\u00bb custom_css_main_element_phone=\u00bbdisplay:block;||\u00bb custom_css_main_element_last_edited=\u00bbon|desktop\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ background_color=\u00bb#bfd045″ custom_padding=\u00bb20px|20px|20px|20px|true|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/valiani.com\/wp-content\/uploads\/2023\/02\/pierluigi-scoizzato.png\u00bb title_text=\u00bbpierluigi scoizzato\u00bb _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.0″ text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
Pierluigi Scoizzato
\nCo-owner of Serisco<\/i><\/span><\/p>\n\u201cToday, an industrial product is hardly square, rectangular or round. Nor can it be standardized within predefined forms. \u201d<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.0″ text_font_size=\u00bb16px\u00bb header_3_font=\u00bb|700|||||||\u00bb header_3_text_color=\u00bb#bfd045″ header_3_font_size=\u00bb20px\u00bb custom_padding=\u00bb|20px||20px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
INTERVIEW WITH SERISCO CO-OWNER PIERLUIGI SCOIZZATO<\/h3>\n
\n
<\/p>\n
What are the challenges today for a company like Serisco?<\/strong><\/h2>\nThe main one is to seize the opportunities that the market offers us and turn them into a profitable business: be it from industry, promotional clothing or visual communication. All this while maintaining the very high level of specialization that sets us apart.<\/p>\n
What does it mean to be specialists?<\/strong><\/h2>\nUV inkjet printing allowed many operators of graphics to print on different materials, with more or more unsatisfactory results. But it is a very different thing to approach a real industrial decoration application: if a product has to respond to specific durability requirements and endurance, chemical skills and process are the keys. For this, and also for safety reasons, the only UV that we use is the screen printing one. To this, we add our skill that comes from over 40 years of experience between plastics, metal, fabrics and industrial adhesives to the materials.<\/p>\n
How important is the cut in your workflow?<\/strong><\/h2>\nHardly an industrial product today is square, rectangular or round. Nor can it be standardized within predefined forms. For this reason, after years of outsourced die-cutting, we decided to install a digital cutting system, opting for the Mat Pro Ultra V by Valiani.<\/p>\n
What are the plusses of Valiani cutting technology?<\/strong><\/h2>\nFirst of all, the possibility of making different processes simultaneously, or anyway with a
rapid tool change time, but above all by avoiding the costs of making the die and reducing the work start-up times. Another plus is the compact size, perfect for who, like us, work in screen printing and where materials rarely exceed the 70×100. Last but not least, the accessible investment level: a less expensive machine amortizes more quickly and makes us very competitive on selling prices.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb75%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb100%\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:flex-start;||\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_tablet=\u00bbdisplay:block;||\u00bb custom_css_main_element_phone=\u00bbdisplay:block;||\u00bb custom_css_main_element_last_edited=\u00bbon|desktop\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.0″ text_font_size=\u00bb16px\u00bb header_3_font=\u00bb|700|||||||\u00bb header_3_text_color=\u00bb#bfd045″ header_3_font_size=\u00bb20px\u00bb custom_padding=\u00bb|20px||20px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
What are the most promising areas for the future?<\/strong><\/h2>\nWe are exploring multiple segments close to ours, starting from any affinity of materials, formats, printing technology or type of finishing. Also, in this case, is printing and digital cutting to inspire and guide us in our investigative process. Difficult to say which is the right niche, but having such flexible tools is a big plus.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Find out how Valiani cutting plotters have helped Serisco shape industrial screen printing.<\/p>\n","protected":false},"author":2,"featured_media":243847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[543],"tags":[577,578,534,579],"class_list":["post-244795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historia-del-caso","tag-die-cutting-es","tag-industrial-es","tag-printing-es","tag-screen-printing-es"],"acf":[],"yoast_head":"\n
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